The power of a well-known brand can help you open doors that you wouldn’t be able to alone. In a crowded field, leveraging the intellectual property of others is some of the best protection you can get.

3 common Brand Licensing Obstacles — And How To Overcome Them

Fueled by a hot pop toy market, Mighty Jaxx entered the China market in 2018 and has mainly cooperated with offline stores such as Top Toy and QQ Family, besides selling its products through vending machines. In addition, it sells products on e-commerce platforms such as Douyin and Tmall.

Pop toys - A serious biz in the hot Chinese market

Mighty Jaxx has made multimillion-dollar acquisitions of Kinetiquettes, a high-end statue collectible company, and PLAYe, a seller of video games, consoles and collectibles. Both companies are based in Singapore. Mighty Jaxx said that its acquisition of Kinetiquettes will enable it to develop a new product category while PLAYe will help build up their DTC channels.

Mighty Jaxx acquires 2 pop culture companies in Singapore

Mighty Jaxx, which was founded in 2012, has partnered with some of the biggest global brands and visual artists, producing trendy collectibles that incorporate pop culture and design. 

It all started when Jackson Aw, Founder and CEO, Mighty Jaxx, started watching many “how-it’s-made videos” on YouTube, which he found “fascinating.”

Since then, Mighty Jaxx has sold “millions” of toy collectibles to people in more than 80 countries.


Newsroom

More news